{"product_id":"the-new-science-of-strong-materials-or-why-you-dont-fall-through-the-floor-j-e-gordon","title":"The New Science of Strong Materials or Why You Don't Fall Through the Floor - J. E. Gordon","description":"\u003cp\u003eThe New Science of Strong Materials: Or Why You Don't Fall Through the Floor is a classic work of popular science in which J. E. Gordon explains the principles of materials science through clear, engaging examples drawn from everyday life, engineering, architecture, and nature.\u003c\/p\u003e\n\u003cp\u003eRather than relying on complex mathematics, Gordon explores why different materials behave the way they do under tension, compression, bending, torsion, and impact. He explains how wood, steel, glass, plastics, ceramics, and composites each possess unique strengths and weaknesses, showing why bridges stand, aircraft fly, trees survive storms, and buildings support enormous loads without collapsing. Throughout the book, familiar objects such as floors, beams, ropes, and bones become examples of the underlying mechanics that govern structural design.\u003c\/p\u003e\n\u003cp\u003eA recurring theme is that successful engineering depends not simply on using the strongest material available, but on selecting the right material for a particular purpose while understanding its limitations. Gordon also examines how cracks develop, why structures fail, and how nature often arrives at remarkably efficient structural solutions that engineers continue to emulate.\u003c\/p\u003e\n\u003cp\u003eWritten with wit and accessibility, \u003cem\u003eThe New Science of Strong Materials\u003c\/em\u003e remains one of the most highly regarded introductions to materials science. It appeals to engineers, architects, designers, students, and general readers interested in understanding the physical principles that make the built world possible. The book demonstrates that the science behind everyday objects is both practical and surprisingly elegant, making complex engineering concepts approachable without sacrificing accuracy.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Rumorbooks","offers":[{"title":"Default Title","offer_id":43140643618893,"sku":null,"price":10.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/7882\/1709\/files\/IMG_9957_e724e9ec-9ea7-4ef6-a6e3-4c47f41845a5.jpg?v=1781844499","url":"https:\/\/rumorbooks.com\/products\/the-new-science-of-strong-materials-or-why-you-dont-fall-through-the-floor-j-e-gordon","provider":"Rumorbooks","version":"1.0","type":"link"}