The Medium Is The Message - Marshall McLuhan & Quentin Fiore

"The Medium is the Massage" is a book by Marshall McLuhan and graphic designer Quentin Fiore, originally published in 1967. The title is a play on McLuhan's famous phrase "the medium is the message," which refers to the idea that the way in which a message is delivered has a greater impact on the receiver than the content of the message itself.

The book explores McLuhan's ideas about the role of media in shaping human perception and culture, and is known for its innovative design and use of visual images to convey its message. The book's format is a collage of images, text, and quotes from various sources, including McLuhan's own writings.

"The Medium is the Massage" has been highly influential in the fields of media theory, cultural studies, and graphic design, and is considered a landmark work in the history of book design. It remains a thought-provoking and challenging read for anyone interested in the impact of media on human society and culture.

Marshall McLuhan was a Canadian philosopher, media theorist, and communication scholar who became famous in the 1960s for his innovative and often controversial ideas about the role of media in shaping human perception and culture. Born in 1911 in Edmonton, Canada, McLuhan studied English literature and philosophy before pursuing a PhD in English at Cambridge University. He later became a professor of English at the University of Toronto, where he began to develop his theories about media and communication.

Quentin Fiore was an American graphic designer and author, born in 1920 in Bronxville, New York. He is known for his innovative use of images and typography in book design, and for his collaborations with Marshall McLuhan and other writers and thinkers. In addition to "The Medium is the Massage," Fiore worked on a number of other influential books, including "The Whole Earth Catalog" and "Herman Miller: The Purpose of Design."

Pencil inscription on cover.