Controversy Creates Cash - Eric Bischoff

Controversy Creates Cash is Eric Bischoff’s unapologetic tell-all — a hard-hitting inside look at how one man helped turn pro wrestling into a global phenomenon, and then watched it all implode. This isn’t just another wrestling memoir; it’s the business mind behind the chaos pulling back the curtain on how the Monday Night Wars really went down.

Bischoff dives into his rise from a mid-level TV salesman to the president of WCW, revealing how he turned a dying company into the only real threat Vince McMahon and WWE ever faced. From the creation of the nWo to signing Hulk Hogan, Kevin Nash, and Scott Hall, he breaks down the strategy, risks, and ego battles that made wrestling must-see TV in the ‘90s.

But Bischoff doesn’t sugarcoat anything. He calls out the power plays, corporate politics, and creative misfires that led to WCW’s fall — and his own. Throughout, he reminds readers that in wrestling and in life, controversy creates cash. It’s bold, brash, and brutally honest — the ultimate backstage ride through wrestling’s wildest era, told by the man who lit the fuse.