This issue captures MOONEYES during the lead-up to the 2012 Yokohama Hot Rod Custom Show, with the magazine diving straight into previews of guest cars, visiting builders, and the overall energy surrounding the 21st edition of Japan’s biggest custom-culture event. It sets the tone for the era—loud colours, long choppers, vintage iron, and that heavy Southern California influence reshaped through Japanese craft.
The issue also branches out into the broader global custom scene, including coverage of the Brooklyn Invitational and long-form features on Kyushu’s chopper culture. It’s a mix of travelogue, shop visit, and cultural snapshot, showing how MOONEYES served as a bridge between Japanese builders and the worldwide hot-rod community.
As with all Moon Illustrated volumes, it doubles as a full catalogue for the season, packed with apparel, parts, wheels, accessories, and lifestyle goods. Vol. 10 reads like a moment in time where the Japanese and American custom worlds were tightly intertwined—full of show anticipation, garage life, and bright, high-energy visuals.
